Synopsis: Is the key to a successful sports franchise a winning player or team? Can that alone pack the stadium? Hardly. We talk to a seasoned sports strategist about many of the factors necessary for a profitable team, including venue, stars, image and the overall fan experience.

Host: Gary Price. Guests: Irving Rein, Professor of Communication Studies, Northwestern, University, co-author with Adam Grossman and Ben Shields, of the book, The Sports Strategist: Developing leaders for a high-performance industry.

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