If you were at a beach or barbecue this summer, there was probably a box of White Claw, Truly or Bon & Viv spiked seltzers somewhere in the vicinity. These canned, around 100-calorie alcoholic beverages have been the hottest drink craze of 2019 and beverage industry experts predict that the hype isn’t going to end anytime soon. Viewpoints spoke with Jim Koch, the founder of Samuel Adams and Boston Beer Company (which produces Truly Spiked Seltzer), along with two other industry experts to get the inside scoop on why hard seltzers are just so popular among all types of consumers.
- Jim Koch, founder of Samuel Adams and Boston Beer Company
- Natasha Swords, editor-in-chief, Drink Me Magazine and Bonfort’s Wine and Spirits Journal
- Chelsea Phillips, vice president, Beyond Beer Brands, Anheuser Busch.
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