Welcome to Culture Crash, where we examine American culture–what’s new and old in entertainment.
It used to be that when you were watching sports, you were only watching with the people in the same room as you. Maybe your family gathered around to watch Sunday Night Baseball, maybe you went to a friend’s Super Bowl party. Either way, you discussed the matchups amongst yourself, relying on the person next to you to pick up on any subtleties you missed.
Now, sports have become the gold-standard for entertainment that demands a second-screen. Watching a game is aided immensely by having your phone or a tablet at your fingertips. You can look up in-game stats, you can track scores of other games, or you can look through your Twitter timeline to share in the agony or ecstasy of your team’s failures and successes with a host of other fans and analysts in real time.
No longer do you have to sit at home and watch a game independently. Now, you’re at a bustling sports bar for every game, and the entire internet is sitting alongside you. The NBA Finals, World Series and Super Bowl all completely take over the social media world, dominating the trending charts with hashtags, and relevant players and coaches names.
Within minutes of last year’s NBA Finals Game 1 ending, already the internet was full of memes making fun of the moment LeBron James yelled at JR Smith for not knowing the score in a crucial situation down the stretch.
It’s not all memes, though. The internet can also truly illuminate what’s happening on your TV screen. Have a question about a particular penalty or play? You can submit it to your local newspaper’s beat writer and occasionally get a response. Think Drew Brees looks slightly off in the third quarter? You can make that observation on Twitter and see if others agree or disagree with your assertion.
Management and coaching staffs have analytics guys crunching numbers to decide who starts and who sits. Now, us fans have social media where we can parse through that same information to second-guess our teams every step of the way. Gone are the days when you have to watch a live event in the dark. Now, QB ratings, field goal percentages and trade rumors are just a click away, and as soon as the game your watching is over you can trust that social media has all the highlights you need to see from the other games you missed.
I’m Evan Rook.