If you take a look at some of the newer brands that are shaking up retail – from Dollar Shave Club to Casper – all of these ideas are based off traditional products rather than new inventions. How are some of these innovative startups outperforming the big-name, traditional brands that have ruled the consumer market for decades?
- Lawrence Ingrassia, former business editor, deputy managing editor, The New York Times, author, The Billion Dollar Brand Club
Links for more information:
- Wall Street Journal: ‘Billion Dollar Brand Club’ Review: Clicking the ‘Disrupt’ Button
- McKinsey & Company: Thinking inside the subscription box: New research on e-commerce consumers