Super Sunday is coming up, and football fans are planning their viewing parties. The first game between the Packers and the Chiefs was barely attended, but interest grew through the decades and now it’s the biggest American sporting event of the year. We take a look back at the game and some of its stars, coaches and dynasties.
The Super Bowl is the big game for the NFL, but it’s also the biggest game for advertisers. Many people who don’t even like football, tune into the game just to see the ads. But what makes a really good Super Bowl ad? We talk to three marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.