Finding the right wine is intimidating. Strolling through the wine aisle, it can sometimes be easier to give up and choose a bottle based off whether you like the label or not. Wine is complex. However, if you’re interested in finding out more about the refreshment, you have to start somewhere. Sommelier Elizabeth Schneider joins Viewpoints this week to give us an introduction to all things wine.
Viewpoints producer Annie Krall interviewed the founder of Samuel Adams, Jim Koch to learn about his Boston Beer Company’s mindset for the spiked seltzer TRULY. She also spoke with Anheuser Busch’s Vice President of their Beyond Beer portfolio to understand the marketing that goes into a spiked seltzer like Bon Viv. Natasha Swords, Editor in Chief of DrinkMe Magazine and Bonfort’s Wine and Spirit Journal also weighed in on why the spiked seltzer craze is here to stay.