If you were at a beach or barbecue this summer, there was probably a box of White Claw, Truly or Bon & Viv spiked seltzers somewhere in the vicinity. These canned, around 100-calorie alcoholic beverages have been the hottest drink craze of 2019 and beverage industry experts predict that the hype isn’t going to end anytime soon. Viewpoints spoke with Jim Koch, the founder of Samuel Adams and Boston Beer Company (which produces Truly Spiked Seltzer), along with two other industry experts to get the inside scoop on why hard seltzers are just so popular among all types of consumers.
Most of us point to McDonald’s as the founding of fast food as we know it. But the American staple actually began nearly a hundred years ago with two chains, White Castle and A&W. We speak with Adam Chandler, journalist and author of Drive-Thru Dreams: A Journey Through the Heart of America’s Fast-Food Kingdom about the events that fed into the rapid rise of the fast-food industry and how different chains are fighting to stay present and on-trend in today’s competitive restaurant landscape.
Viewpoints producer Amirah Zaveri spoke with Dr. Carlos Charles a dermatologist who started Derma Di Colore in New York City - a dermatology practice catering to women with darker skin tones. In this clip, Dr. Charles talks about the role large companies play in marketing to women with a darker complexion and the deep-rooted cultural issues that feed into the practice of skin lightening.
In the U.S., most women are always hoping to achieve a healthy glow or bronzed tan. But in much of the world and in many ethnic cultures, having lighter skin is widely preferred and is viewed as a status symbol of beauty and wealth. To achieve this look, millions of women use black-market whitening creams, pills and even IV drips filled with a myriad of ingredients. We speak with three experts about why the beauty regimen of skin whitening is still so widely upheld and some of the harmful side effects caused by these beauty products.
We talk to marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.
We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains.