20-46 Segment 1: The History of Football as the NFL Celebrates its 100th Anniversary

20-46 Segment 1: The History of Football as the NFL Celebrates its 100th Anniversary

The National Football League was founded in 1920 – and it’s no surprise that a lot has changed since then. Viewpoints speaks with three sports experts about the evolution of the football industry, its humble beginnings and why the NFL is still so pervasive and popular in American culture.

20-45 Segment 2: Holiday Shopping 2020: Do You Need To Buy It?

20-45 Segment 2: Holiday Shopping 2020: Do You Need To Buy It?

Compulsive buying disorder affects around five percent of Americans. With prime shopping season fully underway, the number of ads and limited-time deals can lead to several unneeded purchases. We speak with psychologist, Dr. Michael Vilensky about how retailers get you to keep buying and what to do if you feel like you’re shopping is getting to be a problem.

19-40 Segment 1: The Summer of Spiked Seltzer

19-40 Segment 1: The Summer of Spiked Seltzer

If you were at a beach or barbecue this summer, there was probably a box of White Claw, Truly or Bon & Viv spiked seltzers somewhere in the vicinity. These canned, around 100-calorie alcoholic beverages have been the hottest drink craze of 2019 and beverage industry experts predict that the hype isn’t going to end anytime soon. Viewpoints spoke with Jim Koch, the founder of Samuel Adams and Boston Beer Company (which produces Truly Spiked Seltzer), along with two other industry experts to get the inside scoop on why hard seltzers are just so popular among all types of consumers.

19-38 Segment 2: The Boom of Fast Food & It's Deep-Rooted Ties to American Culture

19-38 Segment 2: The Boom of Fast-Food & It’s Deep-Rooted Ties to American Culture

Most of us point to McDonald’s as the founding of fast food as we know it. But the American staple actually began nearly a hundred years ago with two chains, White Castle and A&W. We speak with Adam Chandler, journalist and author of Drive-Thru Dreams: A Journey Through the Heart of America’s Fast-Food Kingdom about the events that fed into the rapid rise of the fast-food industry and how different chains are fighting to stay present and on-trend in today’s competitive restaurant landscape.

Inside Look: Skin Whitening

Viewpoints producer Amirah Zaveri spoke with Dr. Carlos Charles a dermatologist who started Derma Di Colore in New York City - a dermatology practice catering to women with darker skin tones. In this clip, Dr. Charles talks about the role large companies play in marketing to women with a darker complexion and the deep-rooted cultural issues that feed into the practice of skin lightening.

19-37 Segment 1: The Lasting Prevalence of Skin Whitening

In the U.S., most women are always hoping to achieve a healthy glow or bronzed tan. But in much of the world and in many ethnic cultures, having lighter skin is widely preferred and is viewed as a status symbol of beauty and wealth. To achieve this look, millions of women use black-market whitening creams, pills and even IV drips filled with a myriad of ingredients. We speak with three experts about why the beauty regimen of skin whitening is still so widely upheld and some of the harmful side effects caused by these beauty products.

Copyright: gpointstudio / 123RF Stock Photo

18-05 Segment 2: Super Bowl Ads

We talk to marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.

16-23 Segment 2: Brand Seduction: Are you sure why you buy what you buy?

We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains.