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18-05 Segment 2: Super Bowl Ads

We talk to marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.

16-05 Segment 2: Selling the Super Bowl

  Synopsis: The Super Bowl is the big game for the NFL, but it’s also the biggest game for advertisers. Many people who don’t even like football, tune into the game just to see the ads. But what makes a really good Super Bowl ad? We talk to three marketing specialists about how to craft …

Continue reading 16-05 Segment 2: Selling the Super Bowl