The NFL turns 100 this year. We discuss the American tradition of football and why the sport is so near and dear to many of our hearts.
Synopsis: The Super Bowl is the big game for the NFL, but it’s also the biggest game for advertisers. Many people who don’t even like football, tune into the game just to see the ads. But what makes a really good Super Bowl ad? We talk to three marketing specialists about how to craft … Continue reading 16-05 Segment 2: Selling the Super Bowl