Viewpoints producer Annie Krall interviewed the founder of Samuel Adams, Jim Koch to learn about his Boston Beer Company’s mindset for the spiked seltzer TRULY. She also spoke with Anheuser Busch’s Vice President of their Beyond Beer portfolio to understand the marketing that goes into a spiked seltzer like Bon Viv. Natasha Swords, Editor in Chief of DrinkMe Magazine and Bonfort’s Wine and Spirit Journal also weighed in on why the spiked seltzer craze is here to stay.
If you were at a beach or barbecue this summer, there was probably a box of White Claw, Truly or Bon & Viv spiked seltzers somewhere in the vicinity. These canned, around 100-calorie alcoholic beverages have been the hottest drink craze of 2019 and beverage industry experts predict that the hype isn’t going to end anytime soon. Viewpoints spoke with Jim Koch, the founder of Samuel Adams and Boston Beer Company (which produces Truly Spiked Seltzer), along with two other industry experts to get the inside scoop on why hard seltzers are just so popular among all types of consumers.