Viewpoints producer Annie Krall interviewed the founder of Samuel Adams, Jim Koch to learn about his Boston Beer Company’s mindset for the spiked seltzer TRULY. She also spoke with Anheuser Busch’s Vice President of their Beyond Beer portfolio to understand the marketing that goes into a spiked seltzer like Bon Viv. Natasha Swords, Editor in Chief of DrinkMe Magazine and Bonfort’s Wine and Spirit Journal also weighed in on why the spiked seltzer craze is here to stay.
- Annie Krall, Viewpoints Associate Producer.
- Jim Koch, founder of Samuel Adams and Boston Beer Company.
- Natasha Swords, editor-in-chief, Drink Me Magazine and Bonfort’s Wine and Spirits Journal.
- Chelsea Phillips, vice president, Beyond Beer Brands, Anheuser Busch.