More young people are reading these days thanks to one community on TikTok. We discuss the rise of BookTok and how publishers and authors are using this platform to better engage with consumers.
Guest Information:
- Cait Jacobs, TikTok account owner, CaitsBooks
- Claire Wallace, vice president, communications, Book Talk.
In comparison to other age groups, Gen Z, saw the highest increase in reading during the pandemic. This is clear when looking at trending books too. Jacobs says this is because BookTok has reminded younger audiences that reading can actually be fun.
After witnessing the power of BookTok on TikTok, Wallace knew there was an opportunity to harness this same model to bring light to different kinds of stories.
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