What is it that makes you buy one brand of vodka or soup or ketchup over another? Do you like the way it tastes? Is it a brand that you remember your favorite movie star using? Or is it something else? We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains, memories, and how we perceive ourselves using a product or service.
Guest Information:
- Daryl Weber, brand consultant, author of Brand Seduction: How neuroscience can help marketers build memorable brands
Mandy Fard
You are bringing such interesting and empowering (for me) topic to light here! I recently learned about a book called “Distinction, A Social Critique of the Judgment of Taste” by Pierre Bourdieu. It was very eye-opening and this talk is another contemporary and thought-provoking perspective. The story about the elite vodka producut is a perfect example. Makes me think twice before I choose what I choose. Thank you very much.
colinfinkle
Very interesting conversation about brains and brands; thanks for capturing it and providing the transcript. I did a review of Daryl’s book on my blog: http://brandmarketingblog.com/branding-how-to/brand-seduction-book-review/