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Brand Seduction: Are you sure why you buy what you buy?

You are here: Home / Archive / Feature Stories / Brand Seduction: Are you sure why you buy what you buy?
Published: June 5, 2016 by VPR Producer

What is it that makes you buy one brand of vodka or soup or ketchup over another? Do you like the way it tastes? Is it a brand that you remember your favorite movie star using? Or is it something else? We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains, memories, and how we perceive ourselves using a product or service.


Guest Information:

  • Daryl Weber, brand consultant, author of Brand Seduction: How neuroscience can help marketers build memorable brands

Links for Additional Info:

  • www.daryl-weber.com
Program #: 16-23segment type: Feature StoriesTopics - Advertising/Marketing and ConsumerismGuests - Daryl WeberBooks & Publications - Brand Seduction: How neuroscience can help marketers build memorable brandsProducers - Pat Reuter| Reed Pence| Sean Waldron
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About VPR Producer

Since 2000, Viewpoints Radio has been bringing listeners the relevant information they crave in current events, literature, entertainment and more. Both Viewpoints Radio and sister show Radio Health Journal are productions of AURN.

Reader Interactions

Comments

  1. Mandy Fard

    July 28, 2022 at 10:57 am

    You are bringing such interesting and empowering (for me) topic to light here! I recently learned about a book called “Distinction, A Social Critique of the Judgment of Taste” by Pierre Bourdieu. It was very eye-opening and this talk is another contemporary and thought-provoking perspective. The story about the elite vodka producut is a perfect example. Makes me think twice before I choose what I choose. Thank you very much.

    Reply
  2. colinfinkle

    August 24, 2016 at 8:23 pm

    Very interesting conversation about brains and brands; thanks for capturing it and providing the transcript. I did a review of Daryl’s book on my blog: http://brandmarketingblog.com/branding-how-to/brand-seduction-book-review/

    Reply

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