The Inflated Field Of Influencing

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A 2023 survey by the business intelligence company, Morning Consult found that 57 percent of Gen-Z’ers would become influencers if given the chance. For more than a decade now, this career has seemed like a straight shot to success and money. But is this dream dead now? Whether it’s Tik Tok, Instagram or YouTube, it seems like there’s an endless stream of new content creators all vying for their shot.