• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Viewpoints Radio

Viewpoints Radio

Award-winning reporting on current issues featuring America's leading experts.

  • Home
  • Archive
    • Full Segment Archive
    • Advanced Search
    • Filters
    • Recent Segments
    • Segment Finder (Sort & Filter)
    • Segment Type
      • Culture Crash
      • Feature Stories
      • Inside Looks
      • Viewpoints Explained
    • Taxonomies
      • Books & Publications
      • Genres
      • Guests
      • Institutions & Organizations
      • Movies, TV & Digital Media
      • Notable Figures
      • Program Numbers
      • Topics
  • How to Listen
    • Podcast & Digital Outlets
    • Terrestrial Broadcast
    • Ways to Listen Overview
  • About
    • About Viewpoints Radio
    • Contact Us
    • FAQ
    • Our Team
  • Affiliates
    • Affiliate Login
    • Become an Affiliate
    • Benefits of Being an Affiliate
    • More About Syndicated Radio Programming
    • Public Affairs & FCC Requirements FAQ
    • Sample Programs

The Inflated Field Of Influencing

You are here: Home / Archive / Feature Stories / The Inflated Field Of Influencing
Published: August 18, 2024 by VPR Producer

A 2023 survey by the business intelligence company, Morning Consult found that 57 percent of Gen-Z’ers would become influencers if given the chance. For more than a decade now, this career has seemed like a straight shot to success and money. But is this dream dead now? Whether it’s Tik Tok, Instagram or YouTube, it seems like there’s an endless stream of new content creators all vying for their shot.


Guest Information:

  • Conor McShane, actor, Tiktok influencer
  • Nikki Sunstrum, lecturer, University of Michigan-Ann Arbor.

Links for more info:

  • X: @nikkisunstrum
  • Instagram: @nikkisunstrum
  • TikTok: @hiconor117
  • Instagram: @hiconor117
  • Business Insider: Is it getting harder for influencers to break out? A chat with 2 YouTube execs
  • Los Angeles Times: So you want to be a social media star? Here’s how to make money as an influencer in 2024
Program #: 24-33segment type: Feature StoriesTopics - Career| Personal Finance| Social Media and InternetGuests - Conor McShane| Nikki SunstrumInstitutions - University of Michigan-Ann ArborHost - Marty PetersonProducers - Annabelle Rivera| Jason Dickey
  • 32Share on Facebook
  • 33Share on Twitter
  • 19Share on Instagram
  • 9Share on LinkedIn
  • 7Share on Reddit
  • 10Share on Pinterest
  • 51Share on Email

Related Segments:

The Sky-high Cost of College

The Sky-high Cost of College

Digital Independence (2017)

Making It in an Unfair Economy: The sociological impact of long-term unemployment

A Backwards Online Trend: The Dark Side Of “Tradwives”

Privacy Online (2018)

The Ozempic Era & The Staying Power Of Keto

Previous Post:Adventures In Volcano Land: Conversations With Volcanologists
Next Post:Viewpoints Explained: Breaking Down Breakdancing At This Year’s Olympic Games

About VPR Producer

Since 2000, Viewpoints Radio has been bringing listeners the relevant information they crave in current events, literature, entertainment and more. Both Viewpoints Radio and sister show Radio Health Journal are productions of AURN.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sidebar


AURN Podcasts


Trending Topics

Media and Entertainment

History

Culture and the Arts

Literature and Writing

Education

Government and Politics

Health and Medicine

Psychology and Psychiatry

Business and Entrepreneurship

Family and Interpersonal Relationships


Feature Stories

The Psychology Behind Conformity Bias

Why So Many Young Readers Are Going Online

When Gas And Energy Bills Break The Budget


Culture Crash

Noah Kahan & The Joy Of Living In The Moment | Culture Crash

Why The Invite Is Olivia Wilde’s Best Movie Yet | Culture Crash

Why Superhero Movies Aren’t Saving The Box Office Anymore | Culture Crash


Most Discussed

The Higher Education Conundrum

A Life Undone: Falling Victim to Identity Theft

Brand Seduction: Are you sure why you buy what you buy?


Check out our sister show Radio Health Journal

  • How Gratitude Strengthens Your Heart, Harmful Industrial Food Additives, And Why Eating Is A Mental Game | Medical Notes
  • Who Pays For Innovation? The Fragile State Of Federal Research Funding
  • Reclaiming Medicine: The Ancient Practices That Offer Holistic Healing
  • How To Properly Prepare For A Hike, Solving The Mystery Of Chronic Itch, And Your Next Flu Shot May Include Bonus Protection | Medical Notes
  • How Music Is Helping Veterans Heal
  • The New Capital Punishment Pt 2: Proactive Solutions For Public Safety
  • Not All GLP-1’S Are Created Equal, How Exercise Fights Cancer, And Are You Too Tired To Drive? | Medical Notes
  • Behind Closed Doors Pt. 2: The Legal Nightmare Of Male Abuse Survivors
  • The New Capital Punishment: Exposing The Hidden Victims Of Police Violence

Archives

Advanced Search
↑

Stay up-to-date on the latest in current events, public affairs, literature, culture, entertainment & more.

Enter your email address to get notifications & instant access to new Viewpoints Radio segments as they are released.

Name
Email
viewpoints affiliation info

Start airing Viewpoints Radio on your platform to satisfy FCC OPIF requirements, including quarterly issues/programming reports.

Become an Affiliate

Connect

Interact with us by sharing comments, favorite segments, questions or even suggest a topic.

  • Facebook link
  • Twitter
  • Instagram link
  • Pinterest link
  • spotify link
  • YouTube link
  • RSS Feed
  • contact by email

American Urban Radio Networks (AURN) logo

Listen

  • Archive
  • Broadcast
  • Guests
  • Podcast & Digital Outlets
  • Recently Aired
  • Taxonomies
  • Topics
  • Ways to Listen

Learn

  • About Us
  • Affiliates
  • Contact Info
  • FAQ
  • Our Team
  • Public Affairs & FCC Requirements
  • AURN.com
  • Sitemap

© Copyright 2026 – American Urban Radio Networks | All Rights Reserved

↑ Return to top

Viewpoints Radio Newsletter Signup

Stay up-to-date on the latest in current events, public affairs, literature, culture, entertainment & more.

Subscribe to get the latest from Viewpoints Radio directly in your inbox.

viewpoints radio logo
Name
[email protected]