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The Inflated Field Of Influencing

You are here: Home / Archive / Feature Stories / The Inflated Field Of Influencing
Published: August 18, 2024 by VPR Producer

A 2023 survey by the business intelligence company, Morning Consult found that 57 percent of Gen-Z’ers would become influencers if given the chance. For more than a decade now, this career has seemed like a straight shot to success and money. But is this dream dead now? Whether it’s Tik Tok, Instagram or YouTube, it seems like there’s an endless stream of new content creators all vying for their shot.


Guest Information:

  • Conor McShane, actor, Tiktok influencer
  • Nikki Sunstrum, lecturer, University of Michigan-Ann Arbor.

Links for more info:

  • X: @nikkisunstrum
  • Instagram: @nikkisunstrum
  • TikTok: @hiconor117
  • Instagram: @hiconor117
  • Business Insider: Is it getting harder for influencers to break out? A chat with 2 YouTube execs
  • Los Angeles Times: So you want to be a social media star? Here’s how to make money as an influencer in 2024
Program #: 24-33segment type: Feature StoriesTopics - Career| Personal Finance| Social Media and InternetGuests - Conor McShane| Nikki SunstrumInstitutions - University of Michigan-Ann ArborHost - Marty PetersonProducers - Annabelle Rivera| Jason Dickey
  • 29Share on Facebook
  • 33Share on Twitter
  • 19Share on Instagram
  • 9Share on LinkedIn
  • 6Share on Reddit
  • 10Share on Pinterest
  • 48Share on Email

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Since 2000, Viewpoints Radio has been bringing listeners the relevant information they crave in current events, literature, entertainment and more. Both Viewpoints Radio and sister show Radio Health Journal are productions of AURN.

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