The Lasting Prevalence of Skin Whitening

In the U.S., most women are always hoping to achieve a healthy glow or bronzed tan. But in much of the world and in many ethnic cultures, having lighter skin is widely preferred and is viewed as a status symbol of beauty and wealth. To achieve this look, millions of women use black-market whitening creams, pills and even IV drips filled with a myriad of ingredients. We speak with three experts about why the beauty regimen of skin whitening is still so widely upheld and some of the harmful side effects caused by these beauty products.