Snapchat is quickly rising to the top of the social media hierarchy, and presidential candidates want to tap into its growing audience. But how exactly do you reach young voters on social media without sounding “too political” and boring? We speak with two media-savvy election pundits about the issue.
Guest Information:
- Matthew McGregor, Director of Digital at Precision Strategies and President Obama’s former digital strategist
- Aria Juliet Castillo, Communications Director for the Young Democrats of Kauai, Hawaii
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