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The Business Of Love: Why More Singles Are Turning To Professional Matchmakers

You are here: Home / Archive / Feature Stories / The Business Of Love: Why More Singles Are Turning To Professional Matchmakers
Published: November 15, 2026 by VPR Producer

Dating apps were supposed to make finding love easier. Instead, some singles are so fed up with swiping that they’re willing to spend thousands of dollars to have someone else do the searching. Professional matchmaking is making a comeback, but what exactly are people paying for? We go behind the scenes of this surprisingly lucrative industry to uncover what modern dating looks like today.


Guest Information:

  • Blaine Anderson, dating coach, professional matchmaker, founder, Dating by Blaine
  • Erika Kaplan, vice president, membership, Three-Day Rule Matchmaking

Blaine Anderson says privacy is another concern for professionals who don’t want their dating profiles posted publicly online. But even for those who do use apps, she says all that time spent swiping and messaging doesn’t always pay off.

Erika Kaplan agrees that a big benefit of professional matchmaking is having an expert with you alongside every step of the process. A matchmaker can help clients figure out what worked, what didn’t and what they’d like to do differently next time.


Links for more info:

  • https://www.threedayrule.com/testimonials
  • https://datingbyblaine.com/
  • Dating by Blaine Instagram
  • Dating by Blaine LinkedIn 
  • What’s It Like to Use a Matchmaker? NBC Today Article
Program #: 26-46segment type: Feature StoriesTopics - Industry| InstagramGuests - Blaine Anderson| Erika KaplanInstitutions - Dating by Blaine| Three-Day Rule MatchmakingHost - Marty PetersonProducers - Amirah Zaveri| Jay Silvers
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About VPR Producer

Since 2000, Viewpoints Radio has been bringing listeners the relevant information they crave in current events, literature, entertainment and more. Both Viewpoints Radio and sister show Radio Health Journal are productions of AURN.

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