We cover the real reasons behind Saudi Arabia’s dramatic entry into several sports. In a span of just a few years, the country has constructed new leagues, acquired prominent players and solidified massive international partnerships. While Saudi leaders have said this dramatic move will help drive a more diverse economy and modern cultural mindset, some experts have their own theories on what’s behind this multi-billion dollar move into pro sports.
Guests:
- Simon Chadwick, professor, sports & geopolitical economics, Skema Business School.
Today, Saudi Arabia has spent billions to acquire some of the biggest names in the sport like Portuguese sensation, Cristiano Ronaldo. Many experts point to Saudi’s crown price Mohammad Bin Salman as the driver behind this relentless expansion.
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