In part-two of this story, we cover the real reasons behind Saudi Arabia’s dramatic entry into several sports. In a span of just a few years, the country has formed new leagues, acquired prominent players and solidified big partnerships to host major international sporting events. While Saudi leaders have said this dramatic move will help drive a more diverse economy and modern cultural mindset, others have their own theories on what’s behind this multi-billion dollar move into the sports world.
Guest Information:
- Simon Chadwick, professor, sports & geopolitical economics, Skema Business School.
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