More young people are reading these days thanks to one community on TikTok. We discuss the rise of BookTok and how publishers and authors are using this platform to better engage with consumers.
Guest Information:
- Cait Jacobs, TikTok account owner, caitsbooks.
- Claire Wallace, vice president, communications, Book Talk.
@caitsbooks should i do more? (all of these are YA, check TWs before reading) #disneymovie #bookrecs #caitsbooks #disneybooks #fantasybooks ♬ original sound – Cait Jacobs (caitsbooks)
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