Many young people look up to the influencers they regularly watch online on TikTok, Instagram or YouTube. Today, this pastime has turned into a career aspiration for some. We speak to two professors about the rise in college students pursuing degrees in social media to work for an agency or brand, or become on-screen influencers themselves. What ‘s driving this career shift? Is it really worth it to get a 4-year college degree in social media?
- Dr. Robert Kozinets, Professor of Journalism and Marketing, University of Southern California Marshall School of Business.
- Dr. Grace Choi, assistant professor, social media, digital strategy, Columbia College Chicago.