Brand Seduction: Are you sure why you buy what you buy?
We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains.

Leading up to each Viewpoints Radio program, every story is carefully selected and thoroughly researched to provide candid insight from the nation’s foremost experts. Through skillful copywriting and masterful studio production, the one-of-a-kind show covers timely topics aired to millions of listeners each week.

We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains.

We talk to a search dog owner and trainer about these amazing animals and the physiology that helps them hone in on a single scent.

In America, we have the most varied cuisine in the world but why do we need all of this variety? Our guests offer some answers.

Our guests discuss how a minimalist lifestyle not only keeps our homes neat but also helps us maintain focus on those things that are most important.

Many worry that non-native plants and animals are preventing native species from thriving but are so-called native species of plants and animals really native?

Two former Navy Seals talk about the march they created to honor those who served and raise money to help vets, their families and first responders around the country.

We talk to a doctor about what stress is, why we get it and how we can relieve it through exercise and other means.

Our two guests discuss some innovative ideas on how to help kids and adults become better at math.

Internet pioneer Steve Case discusses the third wave of technology that will bring tech from the first wave more fully into our every day lives.

Author Lori Sackler talks about why we are reluctant to discuss money matters with aging parents, spouses or children and why it is so important that we do.

We talk to a journalist to find out just how extensive the legalized marijuana industry is now, and how it could grow in the future.

We talk with two legal specialists about why law school grads can't find work, and what law schools and law firms can do to help.
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