Viewpoints Radio
Award-winning reporting on current issues featuring America's leading experts.
If you take a look at some of the newer brands that are shaking up retail – from Dollar Shave Club to Casper – all of these ideas are based off traditional products rather than new inventions. How are some of these innovative startups outperforming the big-name, traditional brands that have ruled the consumer market for decades?
Christmas is just a few days away. By now, most people have bought all of their presents and have tucked their worn-in credit cards away until the new year. Viewpoints’ speaks with Colin Morris, director of product management at Adobe Analytics, about some of the hottest items and shopping trends this year, as well as the estimated 143 billion dollars that …
The retail giant, Forever 21 was once a prominent leader in the trendy style category for teens and young adults, boasting the latest fashions at bare bone prices. But earlier this month, the company filed for Chapter 11 bankruptcy citing decreased sales and increased online competition. For many industry analysts and experts, the recent news has also …
If you were at a beach or barbecue this summer, there was probably a box of White Claw, Truly or Bon & Viv spiked seltzers somewhere in the vicinity. These canned, around 100-calorie alcoholic beverages have been the hottest drink craze of 2019 and beverage industry experts predict that the hype isn’t going to end anytime soon. Viewpoints spoke with Jim …
Most of us point to McDonald’s as the founding of fast food as we know it. But the American staple actually began nearly a hundred years ago with two chains, White Castle and A&W. We speak with Adam Chandler, journalist and author of Drive-Thru Dreams: A Journey Through the Heart of America’s Fast-Food Kingdom about the events that fed into the rapid …
Viewpoints producer Amirah Zaveri spoke with Dr. Carlos Charles a dermatologist who started Derma Di Colore in New York City - a dermatology practice catering to women with darker skin tones. In this clip, Dr. Charles talks about the role large companies play in marketing to women with a darker complexion and the deep-rooted cultural issues that feed into …
How we buy our food has drastically changed throughout the decades. We discuss the evolution of the grocery marketplace from local grocers to big-box retailers and how this has affected the production chain. More so, how food co-ops operate and aim to help support local farmers and communities.
Fashion advertising raises issues about confidence, self-esteem and body image. Our guest discusses why it’s important to look beyond the advertisements and find the fashions that are right for you, how cheap clothing is hurting developing countries and the environment, and why designers and manufacturers need to change how they create clothing for and …
It used to be that when you were watching sports, you were only watching with the people in the same room as you. Now, sports have become the gold-standard for entertainment that demands a second-screen.
Comedy is all around us: all over social media, in advertisements, even on church signs. Former Jeopardy champion Ken Jennings says that while it can be fun, it does come at a cost when jokes are made in arenas where they're inappropriate. We discuss the history and impact of jokes on our culture.
We talk to marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.
We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains.
A. O. Scott, a movie critic for the New York Times, thinks we should all be critics of the films, fine art, literature & other pleasures we indulge in. He will talk about why it’s good to be a discerning viewer of the arts, how to be a better critic, how criticism makes us see things in a different light and how it helps us become better at choosing those …
The Super Bowl is the big game for the NFL, but it’s also the biggest game for advertisers. Many people who don’t even like football, tune into the game just to see the ads. But what makes a really good Super Bowl ad? We talk to three marketing specialists about how to craft a good ad, how ads are effectively measured and what makes an ad memorable.
Lab-grown diamonds and gemstones don’t require dangerous working conditions, and they’re made with just a fraction of the environmental impact of mined gems. But are those stones grown in laboratory really diamonds? Do they look the same as the mined versions? We talk to a spokesperson for lab-grown diamonds and to a geologist about the issue.
It’s almost time to head to the mall and check out the holiday decorations and pick up some presents for friends and family. A lot of people will be buying clothing, shoes, accessories and making sweets as gifts, thinking only about the cost and if the recipient will like it. Our guests say that you should also consider where the gift comes from, what it’s …
Apple co-founder, Steve Jobs, was hailed as a genius during his lifetime for the success he and his partner made of the fledgling computer company. However, Jobs was also accused of being a divisive manager who burnt out his employees, and was eventually sidelined at his own company. We talk to one of his biographers about how Jobs changed his ways after he …
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