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X (AKA Twitter) vs. Threads: The Story Behind Meta’s New Social Platform

You are here: Home / Archive / Feature Stories / X (AKA Twitter) vs. Threads: The Story Behind Meta’s New Social Platform
Published: September 17, 2023 by VPR Producer

Do you remember the hype when Threads, Meta’s new version of X, debuted earlier this summer? Everyone seemed to jump on the new platform at a moment’s notice. But what happened to all the buzz? We speak with two social media experts about Meta’s big investment in Threads and what needs to change in the coming months to avoid its quick demise.


Guest Information:

  • Carolyn Garavente, associate director, paid social, Brain Labs Media
  • Danielle Carter, account director, paid social, Croud Digital.

Links for more info:

  • The Verge: Threads will now let you search for posts
  • BrainLabs: How brands are still finding their feet with Threads one month since launch
  • yahoo!finance: According to Elon Musk’s own math, the company formerly known as Twitter has lost 90% of its value and could be worth just $4 billion
Program #: 23-38segment type: Feature StoriesTopics - Mental Health| Parenting| Social Media and Internet| Threads| TwitterGuests - Carolyn Garavente| Danielle CarterInstitutions - Brain Labs Media| Croud DigitalHost - Gary PriceProducers - Amirah Zaveri| Grace Galante| Jason Dickey
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About VPR Producer

Since 2000, Viewpoints Radio has been bringing listeners the relevant information they crave in current events, literature, entertainment and more. Both Viewpoints Radio and sister show Radio Health Journal are productions of AURN.

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