Do you remember the hype when Threads, Meta’s new version of X, debuted earlier this summer? Everyone seemed to jump on the new platform at a moment’s notice. But what happened to all the buzz? We speak with two social media experts about Meta’s big investment in Threads and what needs to change in the coming months to avoid its quick demise.
- Carolyn Garavente, associate director, paid social, Brain Labs Media
- Danielle Carter, account director, paid social, Croud Digital.